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2020,一家电子烟公司的意外死亡
2020-01-08 00:27   来源:  www.drmcgowan.com   评论:0 点击:

2020,一家电子烟公司的意外死亡在经历了4个月的筹备、组建团队、营销、渠道拓展后,苏荣没想到和老板严佳

  在经历了4个月的筹备、组建团队、营销、渠道拓展后,苏荣没想到和老板严佳最后一次见面居然是在派出所。

After four months of preparation, team formation, marketing, channel expansion, Su Rong did not expect to meet his boss Yan Jia last time in the police station.

  起因是严佳去了一家CVS店里,要把自家的一次性电子烟收回来,但店主并不认识这位老板,怎么说也不给,非要让当时铺货的渠道小伙子过来才行。情急之下,严佳报了警,店主,严佳,连着这位渠道小伙子苏荣一起都进了派出所。

The reason is that Yan Jia went to a CVS store to get his disposable e-cigarettes back, but the owner did not know the boss, how to say not to give, must let the lad shop the channel to come over. In a hurry, Yan Jia called the police, shop owner, Yan Jia, even this channel young man Su Rong into the police station.

  严佳给出的理由是动销不佳,要把货拿回去。但苏荣不理解老板为什么不直接打招呼,反而要偷偷跑过来自己收,还连累他也进了派出所。

The reason given by Yan Jia is that the pin is not good enough to get the goods back. But Su Rong did not understand why the boss did not say hello directly, but to secretly run to their own collection, but also involved him into the police station.

  事实上,在四个月的时间里,严佳手下这家名为Love'sPrey的初创的电子烟公司经历了裁员,高管和创始人反目之外,还上演了老板销毁证据、深夜办公室对峙等一系列戏码,矛盾的背后是欠薪、没有补偿和没有劳动合同的员工。

In fact, in four months'time, yan jia's start-up e-cigarette company, love's prey, experienced layoffs and, in addition to its executives and founders, staged a series of drama such as the boss's destruction of evidence and late-night office confrontation, which was driven by unpaid wages, unpaid compensation and no labor contract.

  如今Love'sPrey北京办公室除了少数几个员工之外,大部分员工已经被辞退,一位曾经的员工在朋友圈里开始做外贸尾单的生意,拖欠的工资甚至以货抵。

Love's Prey's office in Beijing has now been sacked for most of its staff, with one former employee starting a foreign-trade business in a circle of friends and even paying in arrears.

  Love'sPrey这家电子烟公司,表面上看起来是因为“断电”影响了生意,事实上,想挣快钱的人,大多都陷在了一滩烂泥里,只是在鱼龙混杂的电子烟行业里,更能瞧见贪欲的众生相。

Love's Prey, an e-cigarette company, is ostensibly because \"power cuts\" are affecting business, and in fact, most people who want to make quick money are stuck in a muddy mess, only to be able to see lustful beings in the e-cigarette industry.

  电话那头是好友兼同事林建宇,林建宇这会儿给自己电话,因为什么,张鹏心头已然猜到了几分,便问:“怎么了?撕了?”

At the other end of the phone was friend and colleague Lin Jianyu, who called himself at the moment because of what, Zhang Peng had already guessed a few minutes, and asked,\" What's the matter? Tore it?

  同事和老板截然相反的反应叫张鹏有些心神不宁。回想这两个月来,公司发生的事,种种啼笑皆非,细想必是肯定撕了,只是这大半夜的,两人还跑公司去“深夜对决”,不过给大家徒增笑料罢了。

The opposite reaction of co-workers and bosses called Zhang Peng a little uneasy. Looking back on these two months, what happened in the company, all sorts of laughs, the details must have been torn, but this late at night, the two also ran to the company \"late-night showdown \", but to everyone just add to the joke.

  连夜赶到位于四惠国粹苑公司,半夜两点,林建宇和一帮兄弟正在和老板严佳对峙,张鹏听了一会才明白这件事是怎么回事:

In the middle of the night, Lin and a gang of brothers were confronting their boss, Yan Jia, and Zhang Peng listened for a while to understand what was going on:

  原来严佳萌生了关掉公司的打算后,并没有通知其他员工,这些员工一没有签合同,二没有劳动补偿,作为领导的林建宇怕老板关停了公司,自己和手下这帮兄弟连工作过的证据都没有,就在凌晨悄悄来到公司,打算带一些个人物品和能够证明自己工作过的证据。

After yan jia's intention to shut down the company, he did not inform the other employees, who had not signed the contract and had no labor compensation. Lin jian-yu, who was the leader, was afraid that the boss had shut down the company and had no evidence of his work with his brothers.

  林建宇也顾不得情面了,直接质问严佳赔偿事宜,双方争吵的非常激烈,严佳最开始并不打算赔偿,最后在众人的逼迫下,不得不决定延期发放工资。

Lin jian-yu also regardless of the situation, directly questioned yan jia compensation matters, the two sides very fierce argument, yan jia at first did not intend to pay compensation, and finally, under the pressure of the public, had to decide to postpone the payment of wages.

  2019年8月24日,是张鹏加入Love'sPrey公司的日子,在此之前的一天,在好友林建宇的引介下,张鹏和Love'sPrey公司的老板兼创始人严佳在咖啡馆见了面。

August 24,2019, is the day Zhang Peng joined Love's Prey, and the day before, led by his good friend, Lin Jianyu, Zhang Peng and Yan Jia, the boss and founder of Love's Prey, met at the cafe.

  林建宇和张鹏从前就是同事,即使都离职后还是保持着朋友关系,这回,也是因为林建宇的邀请,才答应搅和进这桩创业梦想里。

Mr. lin and mr. peng used to be colleagues, and even after they left, they remained friends. This time, because of mr. lin's invitation, they agreed to stir up the dream.

  Love'sPrey是严佳给自己电子烟品牌定的名字,可是谈及品牌名字的来源,严佳扯了一通概念,最终张鹏也没弄明白到底是怎么回事,不过这只是小事,毕竟严佳是创始人。

Love's Prey is Yan Jia's name for his e-cigarette product, but when it comes to the origin of the brand name, Yan Jia pulls through the concept, and finally Zhang Peng doesn't understand what is going on, but it's just a small matter, after all, Yan Jia is the founder.

  在此之前,张鹏完全不了解严佳,仅仅知道严佳是电子烟的ODM、OEM出身,虽说没做过快销行业,但怎么也应该比自己要了解电子烟。

Before that, Zhang Peng did not know Yan Jia at all, only knew that Yan Jia is the ODM, the OEM origin of the electronic cigarette, although has not done the fast sale profession, but how also should know the electronic cigarette than oneself.

  不过北京人好面子,既然已经答应了帮林建宇的忙,张鹏也就没有犹豫,觉得自己应该在Love'sPrey创业初期,运用自己所长,帮他们一把。

But Beijing people good face, since has promised to help Lin Jianyu, Zhang Peng also did not hesitate to feel that he should in the early days of Love's Prey start-up, use their own strengths to help them.

  相比较于传统成熟的快销行业亦或这两年热得不行的“AI智能”“大健康”等,电子烟市场太小,也太松散了。

The e-cigarette market is too small and loose to compare with the traditional, well-established fast-selling industry or the \"AI smart\" and \"big health\" that have been hot for the past two years.

  除了专业的老玩家或资深供应链人士会从电池、雾化结构、材质工艺上去区分上手的优劣,对于消费者来说,所见即所得——外型同质化比比皆是。

In addition to the professional veteran players or senior supply chain people from the battery, atomization structure, material technology to distinguish between the advantages and disadvantages of the hand, for consumers, what is seen-looking homogenization everywhere.

  2019年9月的第一周,大伙把办公室选址在了北京东四环的一个地方,月租2万一个月,这个价格可以说是非常划算了。

During the first week of september 2019, everyone located their office in a place in beijing's east fourth ring, at a monthly rent of 20,000 a month, which is arguably a bargain.

  虽说公司还未注册下来,但招聘的步伐不能停,从财务到销售,各个岗位都得有人,而林建宇和张鹏也理所当然的成为了个中领导,张鹏这中华区销售总监的名头就是这么来的。

Although the company has not been registered, but the pace of recruitment cannot stop, from finance to sales, all positions have to be someone, and lin and zhang peng have certainly become a middle leader, zhang peng, the name of the sales director of china is so.

  Love'sPrey和很多创业公司一样,一开始就树立了遥远的目标,朝着中国有亿烟民的“伟大梦想”进发,似乎没有想过要让亿烟民都成为电子烟用户是一件多么困难的事。

Love's Prey, like many start-ups, set a distant goal in the first place, moving towards the \"great dream\" of China's hundreds of millions of smokers, and didn't seem to have thought how difficult it would be to make 100 million smokers an e-cigarette user.

  严佳就是来自深圳,长期混迹深圳这样一个与电子烟骨血交融的地方,电子烟的利益有多宽多广,他再清楚不过了。

Yan Jia is from Shenzhen, a long-term mixed trace of Shenzhen and e-cigarette bone blood blend, how wide the benefits of e-cigarettes, he cannot understand.

  林建宇是做媒体出身,不同于做ODM出身的严佳,也不同于快销行业出身的张鹏,他将人脉看得非常重要,这可能是所有媒体人的共性,知晓舆论和人脉的重要性。

Lin Jianyu is to do media background, different from doing ODM background Yan Jia, but also different from the fast selling industry background Zhang Peng, he regards the network is very important, this may be the commonness of all media people, know the importance of public opinion and network.

  尤其对于Love'sPrey这样一个名不见经传的新品牌而言,打出名声显得尤为重要,林建宇也在此处花的功夫最多。

Especially for an unknown brand like Love's Prey, it's especially important to make a name for yourself, and Mr. Lam has spent the most effort here.

  各大电子烟展会上,林建宇拿着Love'sPrey的产品,四处介绍,与各行业大佬合影,以求博得更多好感与存在感。

At the major e-cigarette fairs, Mr. Lin took Love's Prey's products, introduced them everywhere, and took a photo with the industry's bigwigs in order to get more goodwill and a sense of existence.

  “我们一开始的想法是,小到让一整条街的人都知道Love'sPrey,所以就要密集式分销,让一条街所有大小的店都有这个产品。”

“We started off with the idea that as small as letting a whole street know about Love's Prey, we'd have to focus on distribution and let stores of all sizes on a street have the product."

  丰富的渠道资源是张鹏的优势,即便是小区里没有名字的夫妻店,他也能将产品铺进去,对于一个不起眼的品牌而言,不能放过任何一个可以推销和售卖的渠道,哪怕店再小。

Abundant channel resources are the advantages of zhang peng, even if there is no name in the district of husband and wife shop, he can also shop the product, for a humble brand, cannot let go of any sales and sales channels, even if the store is small.

  可是很快,张鹏就发现,从CEO到CV没有一套完整系统的方法。从售前、中、后到仓储,整个供应链没有一个规范的SOP。

But soon, Zhang Peng found that there was no complete system from CEO to CV. From pre-sale, middle, after to warehousing, the whole supply chain does not have a standard SOP.

  只拿钥匙,当家不主事,在不少大型成熟企业待过的张鹏对此有些苦恼,公司在创业阶段,各方面的事务不完善,都可以理解,但他似乎连改进的希望都没看到。

Only take the key, the head of the business, in many large and mature enterprises to stay in Zhang Peng some distress, the company in the entrepreneurial stage, all aspects of the affairs are not perfect, can understand, but he seems to not even see the hope of improvement.

  9月16日开始铺渠道,到9月31日,铺了556个点位,公司卖了5500块钱,10月份,即便遇上了经常断货、缺货的情况,公司还是卖了3万块钱。

On september 16th it began paving the way, and on september 31st it sold 556 spots for $5500, and in october it sold for $30,000, even if it ran out of goods and was out of stock.

  看起来明明一切向好的公司,为什么突然说不干就要不干了呢?祸根其实很早就埋下了,不成体系的供应链以及没有章法的管理制度,每一天都在拖垮整个脆弱的团队。

It looks like everything to the good companies, why suddenly say not to do it? The root causes have long been buried, and every day the unsystematic supply chain and the unregulated management system have dragged down the entire vulnerable team.

  粗略估算一下,Love'sPrey公司人员一个月开支20万左右,房租一月2万,前后参加了两场展会,一场10万,两场就20万左右,七七八八算下来,不包括货品都有100来万了。

Roughly estimated, Love's Prey employees spend around 200,000 a month, rent 20,000 a month, and participate in two exhibitions before and after, one 100,000, two on about 200,000, seven eight eight count down, excluding goods are more than 100 million.

  11月突如其来的线上禁售令对Love'sPrey的影响巨大。对于整个电子烟行业来说,也是由盛转衰的一个转折点。

The sudden online ban in November had a huge impact on Love's Prey. For the entire e-cigarette industry, it is also a turning point from boom to bust.

  国家市场监督管理总局1日对外发布通告要求,不得向未成年人销售电子烟,不得通过互联网销售电子烟,不得通过互联网发布电子烟广告。

The State Administration of Market Supervision and Administration issued a circular on Monday requiring that e-cigarettes should not be sold to minors, e-cigarettes should not be sold on the Internet, and e-cigarette advertisements should not be published on the Internet.

  断电令发布后,严佳开始整天忧虑,担心这个生意能不能继续做下去。与此同时,以悦刻雪加为代表的电子烟公司,开始狂铺线下。

After the blackout, Yan Jia began to worry all day, worried about whether the business can continue to do. At the same time, e-cigarette companies, represented by Yueke Xuejia, began to spread the line.

  “疯狂到了什么程度呢?悦刻的线下政策已经到了十搭十,也就是买十根送十根,前20根免费。”一位知情人士透露。

How crazy is “? The off-line policy has reached 10 for 10, that is, buy 10 for 10, and the first 20 for free. A person familiar with the matter said.

  严佳必然是不会花钱再请更多人给自己干活了,于是让张鹏发动自己的关系,通过更高的提成去吸引中间人去卖货,这并没有什么毛病,只是时常缺货、错发货的事情足以影响一个品牌的信誉。

Yan jia will certainly not spend money to ask more people to work for themselves, so let zhang peng launch their own relationship, through a higher commission to attract middlemen to sell goods, this is nothing wrong, but often out of stock, wrong delivery of things enough to affect the credibility of a brand.

  一开始,张鹏还会时常催货,但是眼瞅着催货无果,他已经不再催货了,对货物本着一种“你爱来不来”的态度,不仅如此,严佳的想法也非常多,一天一个样,可谓朝令夕改,花样百出。

At first, zhang peng will often rush goods, but looking at the rush failed, he no longer rush goods, the goods in a \"you love not to come\" attitude, not only so, yan jia's ideas are also very many, a day, can be said to change overnight, all kinds of things.

  于是,张鹏暂时留了下来,可是自己的工作从无所事事变成了不停给公司所有人扫盲。从上到下,清一色的快销行业小白,张鹏越来越力不从心。

As a result, Zhang Peng stayed for a while, but his work changed from idleness to constant literacy for everyone in the company. From top to bottom, the same color of fast sales industry white, Zhang Peng more and more unable to do.

  没有货是一件非常严重的问题,可是除此之外更加严重的问题则是价格,一次性电子烟从100支起批讨论到万支起批,从15块拿货价讨论到17,个中来回,引得林建宇破口大骂。

No goods is a very serious problem, but other more serious problem is the price, one-time e-cigarettes from 100 from the start of the discussion to ten thousand, from 15 prices to 17, back and forth, led to lin jianyu abuse.

  好在张鹏的渠道资源扎实,使得Love'sPrey入驻不少店铺都省了进店费用,这对于严佳来说是一项非常“实惠”的事,于是一见着张鹏说话都很客气,开口感谢,闭口您受累的。

Fortunately, Zhang Peng's channel resources are solid, so that Love's Prey into many stores have saved the cost of entering the shop, which is a very \"affordable\" thing for Yan Jia, so it is very polite to see Zhang Peng speak, open your mouth to thank you, shut your mouth.

  做过零售行业的都清楚,要么价格战,要么密集做活动,界面上、超市上铺天盖地买几送几的促销活动时时可闻,而且赠品还能灵活变动。

Those who have done the retail industry are clear, either price war, or intensive activities, the interface, supermarkets to buy a number of sales promotions can be heard from time to time, and gifts can be flexible changes.

  电子烟自然也要做促销活动,或买10送2,或买10送5,大方的直接买10送10,不同的商家由于活动情况变化,送出去的数量会有差别。

E-cigarettes naturally also to do promotional activities, or buy 10 to send 2, or buy 10 to send 5, generous direct buy 10 to send 10, different businesses due to changes in the activity situation, the number of delivery will be different.

  之后发生的事完全暴露了严佳对于快销行业的不了解,他请人去线下各店铺盘点“查探”回来后,便认定林建宇或张鹏私吞了货物,这才导致每家送出去的赠品数量不一致。

What happened later completely exposed yan jia's ignorance of the fast-selling industry, he asked people to go to the offline stores to \"check\" back, then decided that lin jianyu or zhang peng privately swallowed the goods, which led to the number of gifts each sent out is inconsistent.

  更加令人哭笑不得的事情还在后面,严佳后来在偶尔的巡店中发现了本应是只放着自己品牌的电子烟的位置混杂着另外一个品牌的一次性小烟,严佳很快就断定张鹏在帮其他品牌做渠道。

More laughing matter is still behind, yan jia later found in the occasional patrol shop should be only their own brand of e-cigarette location mixed with another brand of disposable cigarettes, yan jia quickly concluded that zhang peng is helping other brands to do the channel.

  很快,猜疑便传到了张鹏的耳朵里,张鹏自然是不好受,为何平日里对自己很客气尊敬的人,背地里对自己竟有如此的猜忌?

Soon, suspicion spread to Zhang Peng's ears, Zhang Peng is naturally uncomfortable, why the usual very polite respect for their own people, secretly have such suspicion of their own?

  原来,严佳一直觉得林建宇只会空口说白话,并没有干什么实事,至少比起实地在铺展渠道卖货的张鹏来说,严佳认为林建宇是个多余的存在,即便当初是自己先找到林建宇要求合伙的。

It turned out that mr. yan had always felt that mr. lin only spoke in vain and did nothing, at least as much as mr. zhang, who was selling goods in the field, thought mr. lin was a superfluous presence, even if he had first found a partner.

  一面是不能再让公司继续亏损的窘迫,一面是需要裁员节约成本的压力,本就对于创业经验不足的严佳变得更加焦头烂额。

On the one hand, the embarrassment of not letting the company continue to lose money, on the other hand, the pressure to cut jobs and save costs, yan jia, who is inexperienced in entrepreneurship, has become even more miserable.

  没等到严佳正式宣布裁员或散伙,林建宇就嗅到了火花味,他怎么想怎么觉得憋屈,自己费尽心思这么帮衬严佳,结果这人竟然如此的忘恩负义?

Before yan jia officially announced layoffs or break-up, lin jian-yu sniffed the smell of sparks, how do he feel suffocated, his efforts to help yan jia, the result of this person is so ungrateful?

  大半夜睡不着的林建宇决定去公司带走某些文件,以作把柄,毕竟对于一个牌照都没注册的公司来说,要找点什么把柄太容易了。

After all, it's too easy to find something for a company whose license is not registered.

  “他竟然不打算发正式通知,也不打算做裁员赔偿,直接叫人半夜打电话通知第二天都别来上班了,你见过这么随意的老板吗?”

“He wasn't even going to make a formal announcement or pay for the layoffs, or call someone at midnight to tell them not to come to work the next day. Have you ever seen such a casual boss?"

  不仅不打算赔偿,连原本说好的正式员工工资也想按试用期的80%算。为了工资的事,林建宇后来又和严佳天天打电话对骂,不过这都是后话了。

Not only don't plan to compensate, even the original agreed official employee salary also want to calculate at 80% of probation period. For the sake of salary, lin jian-yu and yan jia later called every day to scold, but this is all hindsight.

  半夜决定要散伙,公司一堆货物还得清点,于是连夜叫了管仓库的小伙清点库存,为了以防再次被“栽赃”私吞货物的事,林建宇来来去去和仓库管理核验了无数次。

Decided to break up in the middle of the night, the company has to count a pile of goods, so overnight called the warehouse to count the inventory of young people, in order to prevent being \"planted\" private goods, jianyu came and went and warehouse management check countless times.

  有时候一份工作(或事业)要散伙,比离婚还难,离婚尚且没有几对好聚好散的,何况一群有利益纠纷的事业伙伴。

Sometimes a job (or career) is more difficult to break up than a divorce. Divorce isn't a good couple, not to mention a group of career partners with interests.

  拿到工资条的张鹏,只是温和地笑了笑,对坐在对面的严佳说:“兄弟,你这样,我现在去趟洗手间,然后你回忆一下?等我回来以后,咱们再说这个事。”

Zhang Peng, who got the salary note, just smiled gently and said to Yan Jia, sitting opposite him,\" Brother, you like this, I'm going to the bathroom now, and then you remember? We'll talk about it when I get back.

  张鹏从洗手间回来的时候,问严佳想好了没,严佳可能是意识到自己的问题,面上也觉得过意不去,于是当着张鹏的面把工资条给撕了。

When Zhang Peng came back from the bathroom, he asked Yan Jia if she had thought about it. Yan Jia was probably aware of her problems and felt uncomfortable on her face, so she tore up the salary slip in front of Zhang Peng.

  “我不差那份钱,可是我觉得那种工资对我的职业生涯是一种讽刺,甚至侮辱。”总之,张鹏是再也不想提起这段糟心的工作经历了。

“I don't need that money, but I think that kind of salary is ironic or even insulting to my career." In short, Zhang Peng is no longer want to mention this bad work experience.

  从8月23日认识严佳到正式离职,张鹏和严佳通电话不超过5次,对严佳最深的印象却是啰嗦,能将一些废话来来去去反反复复说很多次。

From meeting yan jia on august 23rd to formally leaving office, zhang peng and yan jia spoke on the phone no more than five times, but the deepest impression of yan jia is verbose, can come and go back and forth to say some nonsense many times.

  北京的政府部门办事效率不低,几乎一天内就能把公司注册下来,然而从8月到12月,公司始终没注册下来,许多员工连劳动合同都没有签。

Beijing's government departments are not efficient enough to register companies in almost a day, but from august to december, the company has remained unregistered, and many employees have not signed labor contracts.

  回顾Love'sPrey短暂的创业史,几乎是与11月电子烟“断电”事件一同发生的,Love'sPrey没有过多涉及电子烟线上业务,却依然倒了。

Looking back at Love's Prey's brief start-up history, almost along with the November e-cigarette \"power outage,\" Love's Prey didn't involve much of the e-cigarette online business but still fell.

  人去楼空的Love'sPrey砸了数百万,对于庞大的电子烟市场而言,不算什么大不了的钱,尤其是对于那几家头部电子烟企业来说,可是这钱对于普通投资者而言,非同寻常。

The empty Love's Pretty has smashed millions, and it's not a big deal for the huge e-cigarette market, especially for the head e-cigarette companies, but it's unusual for ordinary investors.

  张鹏觉得自己惹了一身腥,罢手说再不参与,而林建宇则希望严佳能得到点什么教训,严佳更觉得自己委屈到家了,砸了一堆钱,请了一堆没用的人。

Zhang Peng felt that he had provoked a fishy, stopped saying no more, and Lin Jianyu hoped that Yan Jia could get some lessons, Yan Jia felt more aggrieved to get home, smashed a pile of money, and invited a bunch of useless people.

  一拍两散后,Love'sPrey想彻底收尾,严佳还得去把已经铺到市面上的货物收回,于是找了个日子就带着几个人风风火火去市面上收货了。

After two beats, Love's Prey wanted to finish completely, and Yan Jia had to take back the goods that had already been put on the market, so he went to the market with a few people after a few days.

  如果要评选2019年最大的风口,那么非电子烟莫属。仅在2019年上半年,30多家电子烟品牌累计募集到了10亿的资金,这差不多是一家中等规模的风险投资公司的基金总额。

If you want to choose the biggest tuyere in 2019, it's not an e-cigarette. In the first half of 2019 alone, more than 30 e-cigarette brands have raised a billion dollars, almost the sum of funds of a medium-sized venture capital firm.

  电子烟的高现金流、高毛利不但吸引了资本的进场,也让大量民间创业者跃跃欲试,这其中包括经历了智能手机时代,智能硬件的华强北们,也包括了从大烟雾时代走过来、代表了美国街头文化的OG,当然也不乏追风口的投机创业者。

The high cash flow and gross profit of e-cigarettes not only attracted the capital, but also made a large number of private entrepreneurs eager to try, including the smart phone era, the smart hardware of Huaqiang Bei people, but also from the fog era, representing the OG of American street culture, but also a lot of speculative entrepreneurs.

  然而好景不长,大洋彼岸的电子烟品牌juul在美国部分州被下架,以及今年11月份出台的线上禁售令让所有电子烟从业者措手不及。

But not long after, juul, a brand of e-cigarettes on the other side of the ocean, was taken off the shelves in parts of the u.s. and an online ban in november caught all e-cigarette practitioners off guard.

  前仆后继不知多少大小企业,在快销品行业,跨行过来的巨富也搞不定快销,大如恒大冰泉,如此管理有方的许家印也一直没有将恒大冰泉做起来。

I don't know how many large and small enterprises, in the fast-selling products industry, cross-bank rich cannot do fast sales, such as Evergrande Ice Spring, such a well-managed Xu Jiayin has not been Evergrande Ice Spring up.

  而再看看啤酒行业,雪花前期拿2个亿砸1个亿的市场,才有了今天的局面,可是电子烟市场,任谁都想捞笔钱,老板基本都没有深厚的商业沉淀。

And look at the beer industry, the snow in the early stage take 200 million to hit 100 million market, the situation today, but the electronic cigarette market, anyone wants to get the pen money, the boss basically has no deep commercial sedimentation.

  严佳、林建宇、张鹏,三个三十多岁的人,因为电子烟走到一起,又因为电子烟反目,他们或许曾经想过成功,但又害怕失败,就像一对情侣,既渴望爱情,又恐惧亲密关系,这种纠结的心态也从始至终影响着他们。

Yan Jia, Lin Jianyu, Zhang Peng, three people in their thirties, because e-cigarettes come together, and because of e-cigarettes against the eyes, they may have thought of success, but also afraid of failure, like a couple, both longing for love and fear of intimacy, this tangled mentality also affects them from beginning to end.

  有时候想想,所谓的风口,所谓暴利的电子烟,其实是上天派来考验人心成色的工具,它能让人迅速改写人生拥有财富,也能让人迷失自我,坠入命运的沼泽。经历了起起落落,能够掌控财富的同时也能保持内心的平静,这才算一个幸运过关的人。而大多数人,只看见了财富,却没看见悬崖。

Sometimes think, the so-called tuyere, so-called profiteering e-cigarette, in fact, is sent to test the human color of the tool, it can quickly rewrite life has wealth, but also let people lose themselves, fall into the swamp of fate. After the ups and downs, to be able to control the wealth but also to maintain the peace of mind, this is a lucky person. And most people, only see wealth, but not see the cliff.

  消费是21世纪人类建立的最为世俗化的宗教,它安抚过工业时代人们异化为螺丝钉的枯燥和宿命,同样也曾慰藉信息时代人们内心的孤独和无助,如今被雾化的烟草,能否拯救现代人精神深处的无力感呢?

Consumption is the most secular religion established by mankind in the 21st century. It soothes the dullness and fate of the alienation of people in the industrial age, and also comforts the loneliness and helplessness of people in the information age.


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